The Shah Rukh Khan – Kajol starrer Dilwale Dulhaniya Le Jayenge (DDLJ) entered its 600th week of continuous run at a theatre in Mumbai on April 13 – an all-time record.
The magic of the evergreen romance keeps pulling audiences back to the Maratha Mandir theatre in Mumbai.
Since its release on October 20, 1995, the movie delighted audiences who fell in love with the SRK-Kajol pairing, the fresh storyline and the lilting music. Silencing the skeptics in the industry, the movie opened to packed houses and rave reviews.
It was also the first Indian movie that was received well overseas by resident Indian audiences.
Clearly, the passage of more than 11 years since release has done nothing to dim the affection that these audiences felt for the movie, a Yashraj Films spokesperson said.
DDLJ was director Aditya Chopra 's first film, at the young age of 23, and his sure fire touch with the material heralded the arrival of a unique voice in Indian cinema, one who could sense the pulse of the youth, yet anchor them to their traditions and culture.
DDLJ went on to become one of the largest grossers in Indian film history. The film swept that year's Filmfare Awards, picking up every single award of consequence, not to mention enduring love of the audiences.
In 2001, DDLJ broke the exhibition record, established by the cult classic Sholay at Minerva Theatre (5 years: 1975-1980).
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